Jan 25, 2023
If you keep attracting people who are filled with excuses instead of excited to sign up for your offers, there is a hole in your messaging and marketing strategy.
Most often, it’s because you don’t really have one in place.
Winging it while posting and hoping isn’t a profitable marketing plan.
A client came completely at a loss why more people aren’t buying her group coaching program since it’s “amazing and people have gotten great results.”
Her desire is to scale her group programs to have high 5 and 6-figure launches several times a year, but obviously, she can’t do that with only 6-10 people signing up.
The problem wasn’t her program, her credibility, or even likability…it was how she was presenting her program > both the messaging and the branding were repelling people instead of attracting them.
EXAMPLE:
Which sounds better to you?
Bangin’ Body Bootcamp
Feel Confident in your Body in 12 Weeks and lose weight
Or
Bangin’ Body by Springtime
A Specialty Program designed to build lean muscle and lose fat in 12 weeks, without extreme dieting or exercise.
Here’s another one in a different industry:
Mindset Makeover
A course that teaches you how to manage the negative thoughts in your mind
OR
Mindset Makeover
Set your mind up to be a magnetic match for next level abundance, focus, and incredible relationships. A self-paced course designed for busy professionals to binge in a weekend.
Your next money-making move is to listen to this episode.
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Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.
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